Counter Intelligence offers custom epoxy countertops and other decorative surfaces, and its current website markets a licensed dealer opportunity. The attraction for a prospective operator is the combination of design work, fabrication or resurfacing, and customer project management. Understanding the actual dealer arrangement is the starting point for evaluating it.
A licensed dealer opportunity
The official dealer page describes home-based operation, five days of training led by epoxy artisans and ongoing assistance from a Dealer Support Center. Its FAQ says dealer levels range from hobby-oriented to business-oriented options, with home-based arrangements dependent on local regulations and business requirements.
These are the company’s published descriptions of its program. Review the actual agreement to establish the rights, fees, required purchases, support and restrictions that apply to your proposed arrangement. The term licensed dealer should not be treated as a substitute for reviewing those terms or obtaining advice on the arrangement’s legal classification.
Custom surfaces and the customer project
Counter Intelligence’s process page describes custom epoxy surfaces that can reproduce the appearance of stone, wood or metal, as well as individual colors and designs. It discusses countertops, tabletops, fireplace features and other residential or commercial applications. Resurfacing may be an option in some circumstances, subject to additional considerations.
The company’s customer contact page describes building a new counter at its factory and delivering it for installation. This is more specific than assuming every project uses a proprietary pour-in-place process. Ask how the applicable dealer format handles production, transport, installation and any work performed at the customer’s property.
Training and support to examine
The dealer FAQ describes training in epoxy application and business operations, marketing support and access to other dealers. Ask for the current curriculum and what completing it qualifies you to do. Discuss initial practice, evaluation, follow-up help and how unusual project requirements are handled.
Clarify who provides design guidance, estimates material needs, orders supplies and assists when a completed surface needs attention. Record which services are included and which involve additional charges or separate vendors. Do not assume that a general promise of ongoing support covers every task.
Plan the workspace and delivery process
Before selecting a workspace, evaluate the equipment, storage, safe handling and production requirements for the actual products and methods. Have the relevant local requirements and insurance needs reviewed. A home-based option does not mean every home is suitable for the work.
Map a project from inquiry and design approval through production, delivery, installation and customer follow-up. Estimate the time and resources at each stage. Custom designs also call for clear communication about samples, final appearance and acceptance of the finished work.
Evaluate the business beyond the finish
Build the budget around the proposed dealer package and the equipment, materials, workspace, transport, marketing and working capital it requires. Compare those costs with a realistic operating plan. Product customization alone does not establish demand, low risk or a particular profit margin.
Use our business opportunity comparison guide to organize your questions. Contact FranchiseTop40 to discuss your interest in a design and home-improvement business.
Sources: Official Counter Intelligence dealer, FAQ, process and contact pages linked above, reviewed October 14, 2026.