top of page

Franchise Overview

Investment Range

$416,000 - $1,780,000

Net Worth Required

$1,000,000

Liquid Capital Required

$500,000

Franchise Fee

$35,000

Curry Up Now Franchise

Investing in a Curry Up Now franchise offers a compelling opportunity to enter the growing Indian fast-casual restaurant sector with a brand that has an innovative spin on traditional Indian cuisine. Established in San Francisco, the brand began offering franchises in 2015 and has since expanded to multiple locations across states including California, Georgia, Utah, and New Jersey. With a franchise fee outlined in their detailed Franchise Disclosure Document, prospective franchisees can tap into a proven business model that includes both dine-in and carry-out options, catering services, and even a cocktail bar named after Indian-inspired dishes. Curry Up Now is known for its unique menu items like Tikka Masala Burritos, Sexy Fries, and other signature dishes that fuse authentic flavors with modern twists, appealing broadly from traditional enthusiasts to adventurous diners seeking new experiences. The franchise offers comprehensive support in operations, training, and franchise development, making it an ideal choice for qualified candidates passionate about Indian food and eager to manage their own restaurant business within a dynamic and supportive franchisor framework.

Curry Up Now

About Curry Up Now

Curry Up Now began its journey in 2009 as a single food truck in San Francisco, founded by Akash Kapoor and his wife Rana, aiming to offer a unique twist on traditional Indian cuisine with a fast casual dining approach. The brand rapidly gained popularity with its innovative spin on Indian street food, featuring dishes like Tikka Masala Burritos, Deconstructed Samosas, and other signature dishes that creatively fused Indian flavors with modern American fast-food style. Recognizing the potential for expansion, Curry Up Now began offering franchises in 2015, outlined in their Franchise Disclosure Document, to spread their distinctive take on Indian cuisine across more locations. This move allowed passionate entrepreneurs to become part of a growing Indian fast-casual brand, with the franchise fee offering them an entry into a tested restaurant business model supported by strong branding and a comprehensive support system from the franchisor.


The expansion strategy emphasized not just the quality of food but also an engaging dining experience, offering dine-in, take-out, and catering services, which included a cocktail bar named after traditional Indian spices and flavors. As the franchise grew, multiple locations opened across California, Georgia, Utah, and other states, each echoing the brand's commitment to authentic flavors and innovative food preparation. Prospective franchisees were drawn to the franchise's promise of strong operational support, marketing guidance, and ongoing training, ensuring that each unit could deliver the unique dining experience that Curry Up Now is known for. The franchise's adaptability is evident in its diverse menu options that cater to various dietary preferences, including vegan and gluten-free choices, making it a modern and inclusive option for a broad audience. As of today, Curry Up Now continues to represent a dynamic and appealing business opportunity in the fast-growing segment of Indian fast casual dining, combining traditional Indian dishes with an accessible and enjoyable restaurant format.

Curry Up Now Training & Support

Curry Up Now provides a comprehensive training and support program for new franchisees, tailored to ensure they are well-prepared to operate their franchise units effectively. This program is detailed in the Franchise Disclosure Document and includes an initial training of 117 hours, combining classroom instruction with on-the-job experience to cover all aspects of operating a fast-casual restaurant serving traditional Indian cuisine and other signature dishes like Tikka Masala Burritos and Deconstructed Samosas. The training also extends to understanding the innovative spin Curry Up Now offers on Indian street food, which includes popular items like Sexy Fries—an Indian-inspired poutine. Franchisees learn the intricacies of the menu, catering services, and day-to-day operations, ensuring they are capable of maintaining the authentic flavors and high standards expected at Curry Up Now locations​​.


In addition to the initial training, Curry Up Now supports its franchisees with ongoing assistance in real estate selection, construction, and the grand opening process. The franchise development team helps in setting up each location, from a principal place of business in South San Francisco to multiple locations across states like California, Georgia, Utah, and New Jersey. This support ensures that each restaurant can offer dine-in, carry-out, and delivery services effectively. Furthermore, franchisees receive continuous support in marketing, brand building, and operational management, which is crucial for managing the dynamic environment of a growing Indian fast casual brand like Curry Up Now. This holistic support framework helps ensure that franchisees not only meet but exceed the expectations in delivering a modern twist on traditional Indian cuisine to their guests​.

Why Curry Up Now

If you're considering stepping into the restaurant business with a focus on Indian cuisine, the Curry Up Now franchise represents a compelling opportunity. Founded in San Francisco by Akash Kapoor, Curry Up Now has made a name for itself since it began offering franchises in 2015, distinguishing itself with an innovative spin on traditional Indian cuisine. The brand cleverly blends authentic flavors with a modern twist, serving up dishes like tikka masala burritos, deconstructed samosas, and Indian inspired poutine, which have proven popular across multiple locations. This franchise not only offers dine-in and happy hour but has also expanded its operations to include catering services, carry-out, and delivery, which broadens the revenue streams for franchisees. With a reasonable franchise fee as outlined in the Franchise Disclosure Document and support in franchise development from the franchisor, prospective franchisees receive substantial backing to ensure their investment is prepared to meet the demands of a growing Indian fast casual market.


Venturing into the Curry Up Now franchise means joining a brand that's not just about food but about creating an experience around Indian street food adapted for the American palate. The franchise has seen success in key locations like South San Francisco, Georgia, Utah, and New Jersey, reflecting the broad appeal of its menu offerings. The franchise model is designed to support franchisees every step of the way, from initial training to ongoing operational support, marketing, and menu development. This support ensures that each franchise unit operates efficiently and can thrive in diverse markets. Additionally, the Curry Up Now franchise appeals to a wide audience by including options for vegan guests, cocktails from its cocktail bar, and other signature dishes that keep diners coming back. Investing in this franchise offers an entry into the vibrant world of Indian food, where innovation meets tradition, and each meal is an opportunity to explore new culinary landscapes.

All Site Content © FranchiseTop40 2023

 


PRIVACY POLICY | TERMS & CONDITIONS

THIS IS NOT A FRANCHISE OFFERING. A FRANCHISE OFFERING CAN ONLY BE MADE BY THE FRANCHISOR IN A STATE WHERE THEY ARE REGISTERED, EXCLUDED, EXEMPTED OR OTHERWISE QUALIFIED TO OFFER FRANCHISES IN THAT STATE, AND ONLY IF THEY PROVIDE YOU WITH AN APPROPRIATE FRANCHISE DISCLOSURE DOCUMENT. FOLLOW-UP OR INDIVIDUALIZED RESPONSES TO YOU THAT INVOLVE EITHER EFFECTING OR ATTEMPTING TO EFFECT THE SALE OF A FRANCHISE WILL BE MADE ONLY IF THE FRANCHISOR IS IN COMPLIANCE WITH STATE REGISTRATION REQUIREMENTS OR ARE COVERED BY AN APPLICABLE STATE EXCLUSION OR EXEMPTION. 

 FranchiseTop40 will profit from any franchises sold that were referred to the franchisor from this website.

You have pending requests

bottom of page