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Franchise Overview

Investment Range

$123,000 - $232,000

Net Worth Required

$200,000

Liquid Capital Required

$60,000

Franchise Fee

$60,000

Granite Garage Floors Franchise

Investing in a Granite Garage Floors franchise offers a unique opportunity to become a market leader in the home improvement industry, specifically in the garage floor coatings and facility improvement category. This franchise, with its proven business model and turnkey franchise system, is ideal for independent business owners with solid business acumen, particularly those transitioning from corporate America or with previous business experience. With nearly a quarter century of success, Granite Garage Floors has established a strong brand presence, focusing on a higher-end demographic in both the residential and commercial market. As a franchise owner, you'll bring white-collar professionalism to a traditionally blue-collar industry, with a focus on providing a superior, durable product that transforms unsealed concrete into elegant, granite-like garage floors. Granite Garage Floors franchising allows for complete flexibility and control in business, supported by an experienced team, including brand president Alan Mishkoff. Launch your journey with Granite Garage Floors in locations like South Florida and enjoy the benefits of exclusive territories, hands-on training, and a commitment to customer service excellence.

Granite Garage Floors

About Granite Garage Floors

Granite Garage Floors, founded nearly a quarter century ago, embarked on its journey to revolutionize the garage floor coatings industry. Initially focusing on the residential market, they soon expanded to commercial applications, delivering an industrial coating system that was not only extremely durable but also aesthetically pleasing. The launch of Granite Garage Floors in South Florida marked the beginning of a new era in garage floor upgrading, moving away from the traditional gray painted garage floors to a granite finish that resists hot tires and easily stains. Their unique business model, which catered to a higher end demographic, quickly gained traction. The success of their initial installations led to the decision to franchise the business, creating the Granite Garage Floors franchise concept. The company's proven model, focusing on quality installation and a commitment to customer service, appealed to independent business owners with solid business acumen, especially those from corporate America looking for a business with complete flexibility and control.


The franchising of Granite Garage Floors took a significant leap in 2013, offering franchise owners a turnkey franchise system that encapsulated all the marketing, operational, and technical support needed to be successful. This system, designed by the brand president and founder Alan Mishkoff, streamlined the business setup aspects, enabling new franchisees to focus on providing superior service. The initial franchise fee, part of the total investment, was set to ensure accessibility while maintaining a standard of quality and commitment. Franchisees received hands-on training, support from the corporate team, and the advantage of leveraging existing franchisees' experience. This model aimed to establish each franchisee as a market leader in the facility improvement category, offering a service that was not just in demand but also unique in the home improvement industry. As the company expanded, it continued to uphold its goal of bringing white-collar professionalism to a traditionally blue-collar industry, a commitment that resonated with franchisees across the country, from Texas to Rhode Island, and from South Dakota to Georgia, ensuring the company's position as a leader in garage floor coatings.

Granite Garage Floors Training & Support

Granite Garage Floors offers an extensive training and support program to new franchisees, fully embodying their commitment to customer service and a unique business model that stands out in the home improvement industry. This turnkey franchise system, honed over nearly a quarter century, is tailored to guide franchisees in mastering the technical and operational aspects of installing industrial coating systems on garage floors. With a focus on both the residential and commercial market, the franchise provides comprehensive guidance on project management, from handling hot tires and epoxy coating systems to upgrading unsealed concrete surfaces. Franchise owners receive hands-on training in all business setup aspects, ensuring they are well-equipped to launch Granite Garage Floors in their respective territories. This training extends beyond the technical expertise to encompass marketing strategies and sales techniques, crucial for targeting the higher-end demographic and establishing a market leader position in the garage floor facility improvement category.


In addition to the operational and technical support, franchisees benefit from the proven business model and solid business acumen of the brand president and existing franchisees. Upon paying the initial franchise fee, new franchise owners are welcomed into a community of independent business owners who share the goal of bringing white-collar professionalism to the blue-collar industry of garage floors. The franchise system is structured to provide full control and complete flexibility to franchisees, allowing them to cater to an underserved market effectively. Support from the corporate team includes ongoing marketing assistance, leveraging the reputation of Granite Garage Floors as the only business in the segment focused exclusively on granite-like, extremely durable garage floor coatings. This support is a testament to Granite Garage Floors franchising's unmatched dedication to ensuring each new franchisee can confidently and successfully navigate their journey from the initial stages of business planning to becoming thriving, established operators in this booming industry.

Why Granite Garage Floors

Exploring the Granite Garage Floors franchise is like discovering a unique gem in the home improvement industry. Imagine being at the helm of a business that specializes in transforming garage floors into stunning, granite-like surfaces. This franchise taps into both the residential and commercial market, offering a service that's in high demand yet scarcely provided by other companies. With a proven business model honed over nearly a quarter century, Granite Garage Floors has perfected the art of garage floor coatings. As a franchise owner, you're not just investing in gray painted or epoxy coating systems; you're embracing a comprehensive franchise concept. This includes operational and technical support, marketing acumen, and a robust franchise system designed to turn you into a market leader in the facility improvement category. The initial franchise fee opens the door to this lucrative venture, and with the backing of Threshold Brands, you're assured of support in all business setup aspects, from project management to technical expertise.


Launching a Granite Garage Floors franchise means entering an industry where upgrading garage floors is not just a service, but a transformational experience for customers. This franchise concept thrives on a unique business model that caters to a higher end demographic, seeking not just any garage floors, but a granite garage finish that's extremely durable and elegant. The initial investment includes full training and support, granting you complete flexibility and control over your destiny as a business owner. This opportunity is ideal for individuals with solid business acumen, whether from previous business experience or corporate America, ready to bring white-collar professionalism to a blue-collar industry. As a new franchisee, you're not just opening a business; you're joining a community of like-minded entrepreneurs, leveraging a turnkey franchise system to establish a successful, growing business. With exclusive territories, hands-on training, and unmatched dedication to quality and service, Granite Garage Floors franchising offers a path to become a leader in an expanding home improvement market.

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