Grasons Franchise

The Grasons franchisor, B & P Burke, began as a California corporation in May 2014 and started offering Grasons franchises in November of that year. It converted to a limited liability company in November 2022. The Riverside Company indirectly acquired the franchise system in November 2021, and Grasons now operates within Evive Brands alongside other service franchise businesses.

The model serves two related customer groups. Estate sale services involve personal property sold for individuals, trustees and personal representatives following events such as a long-distance move, divorce, death or another change in circumstances. Business liquidation services involve commercial assets sold when an enterprise or branch closes, relocates or undergoes a similar transition. Franchisees operate under the Grasons marks and procedures, serving clients within their assigned geographic territory.

The business is generally intended to be managed from a home office within that territory, with a separate valid business mailing address. The estimated initial investment is $71,550–$120,100, including the $49,900 initial franchise fee. The fee includes an initial equipment and branding package and training for up to two people. Startup estimates also account for technology, advertising, permits, insurance and three months of additional funds. The lower vehicle estimate assumes use of an existing vehicle; the upper estimate includes initial payments on a used vehicle that is leased or financed.

Grasons begins training with approximately 13 hours of remote instruction spread across four to six weeks of onboarding. That preparation addresses the operations manual, the client experience, competition, marketing budgets, search and social marketing, digital advertising and local brand awareness. It is followed by three to four days in Huntington Beach, California, with the fourth day optional. The full training table describes 24 classroom hours and 16–22 hours of on-the-job instruction.

Practical sessions take place around an actual sale. Trainees learn how to stage for customer flow, organize setup, photograph listings, approach pricing, handle jewelry, prepare signage and manage the sale itself. Classroom and role-playing work covers client appointments, contracts, objections, team development, business liquidations and referral relationships. The operating principal and any general managers must successfully complete the program before opening. Travel and related attendance expenses are the franchisee’s responsibility.

Before opening, Grasons supplies access to its operations manual and equipment specifications, provides its initial equipment package, and advises on the market introduction plan. Upon request, it will review the pre-opening business plan and send a representative for two days of on-site opening support without a support fee. Local hiring, permits and the home-office arrangements remain the owner’s responsibility.

After launch, franchisees can request advice by telephone or electronic communication on operations and business development. Grasons provides recommended administrative, bookkeeping, accounting and inventory-control procedures and may offer pricing recommendations while leaving final prices to the franchisee. Additional on-site assistance can carry a daily fee and travel costs. The franchisor may require supplemental or remedial training and intends to hold an annual franchisee conference, giving an operator continuing points of contact beyond initial instruction.

Grasons brings estate sales and commercial liquidation together in one local service business. That gives a franchisee a defined way to work with households, estate representatives and companies whose circumstances create a need to sell property. The operating model rewards organization and personal communication: understanding the seller’s goals, preparing a sale, helping buyers and coordinating a team are central parts of the work.

The opportunity is particularly suited to a hands-on owner who wants to develop community and professional referral relationships. The designated operating principal must hold at least a 10% ownership interest and devote full-time effort to daily management; general managers may assist. A home-office base, a focused service offering and training built around real sales can make this an appealing business for someone who values both project execution and helping clients through significant transitions. Its attraction lies in that combination of practical work, local relationships and an established operating framework.

Read more in Grasons Franchise: Estate Sales, Business Liquidations and Owner Training.