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Franchise Overview

Investment Range

$360,000 - $595,000

Net Worth Required

$200,000

Liquid Capital Required

$75,000

Franchise Fee

$25,000

Kid to Kid Franchise

Investing in a Kid to Kid franchise presents a unique opportunity in the booming children's market. As an upscale resale store franchise, Kid to Kid offers a proven successful business model, focusing on children's clothing, baby gear, maternity wear, and toys. Founded in 1992 in Salt Lake City, this franchise has demonstrated its ability to help families save money while providing a superior shopping option. The franchise's commitment to helping families save in a fast-paced environment aligns perfectly with the needs of modern parents who find that "kids grow faster than paychecks." With a total investment that accounts for startup costs, store set-up, and other franchises' ongoing fees, Kid to Kid offers a full-time commitment to success. By joining this franchise, you become part of a community that prioritizes helping families, recycling gently used items, and contributing positively to the environment. Moreover, the company's extensive experience in the industry provides franchise owners with a comprehensive system to operate successfully. With Kid to Kid, you not only invest in a business but also in a community-centric model that has sold hundreds of units across the country and beyond, including Canada and Europe, making it a secure and profitable venture.

Kid to Kid

About Kid to Kid

Founded in 1992 in Salt Lake City, the Kid to Kid franchise began as an upscale resale store franchise, revolutionizing the way parents shop for children's clothing and baby gear. Created by Shauna Sloan, the Kid to Kid model was designed to offer a superior shopping option in the children's market, allowing families to buy and sell gently used kids' items. This innovative business model rapidly gained popularity, as it helped families save money while providing a high-quality shopping experience. Kid to Kid set itself apart by offering a huge selection of items, including maternity wear, toys, and books, in a clean, organized, and fun environment. It wasn't just about selling second-rate items; it was about creating a community hub where parents could feel good about both saving and making money.


As Kid to Kid expanded beyond Salt Lake, it proved successful in various communities across the country. The franchise attracted numerous franchisees with its appealing business concept, including reasonable startup costs, ongoing training, and support in areas like site selection, store set-up, and grand opening events. The franchise fee, liquid capital requirements, and total investment were structured to ensure accessibility for potential franchise owners, who found the Kid to Kid franchise a full-time commitment with rewarding returns. The franchise disclosure document detailed all aspects of the business, from expected sales and profits to ongoing fees and marketing strategies. This transparency, coupled with the franchise's commitment to ongoing support and training, helped franchisees navigate the fast-paced environment of retail. By offering a proven successful business model that prioritizes environmental sustainability through recycling gently used items, Kid to Kid not only offered a feel-good factor but also carved a unique niche in the resale franchise industry.

Kid to Kid Training & Support

Kid to Kid, an upscale resale store franchise, offers comprehensive training and support to new franchisees, ensuring a smooth transition into the children's market. Once a franchise fee is paid, franchise owners are introduced to the proven successful Kid model, which focuses on helping families save on quality children's clothing, baby gear, and maternity wear. The training covers every aspect of running a kid store, from site selection in bustling areas like Salt Lake City to setting up a store that offers a superior shopping option. Kid franchisees learn about the importance of offering a huge selection of gently used items, enabling shoppers to save money while enjoying a high-energy shopping experience. This approach has led Kid to Kid to generate hundreds of millions in sales, making it a standout in the resale franchise sector.


The support extends beyond the initial training, encompassing ongoing training, grand opening assistance, and marketing strategies like email marketing. The Kid to Kid business model, which has sold hundreds of units across countries like the U.S., Canada, and in European cities like Lisbon and Madrid, is designed for a full-time commitment, challenging franchisees to thrive in a fast-paced environment. Franchisees are provided with tools and resources to manage accounts receivable, optimize inventory, and engage in effective advertising. With the guidance from Basecamp Franchising, the parent company of Kid to Kid, and insights from founders like Shauna Sloan, franchisees are well-equipped to navigate startup costs, ongoing fees, and other challenges unique to the children's resale market. This well-rounded support system ensures franchisees can confidently operate their stores, contribute to their communities, and secure their financial future in a rewarding industry.

Why Kid to Kid

Considering a Kid to Kid franchise can be an exciting venture, especially in the children's resale clothing market. This franchise stands out as it's more than just a kid store; it's an upscale resale store franchise that has proven successful since its founding in 1992. By owning a Kid to Kid franchise, you join a network of kid franchisees across the country, including many in Salt Lake City, where the company was founded. The business model, known as the 'kid model,' focuses on helping families save on items like children's clothing, baby gear, and maternity wear. With an initial franchise fee and ongoing fees, franchise owners become part of a business that offers a superior shopping option to parents. Kid to Kid stores provide a huge selection of gently used, name-brand items at a fraction of the retail price, enabling shoppers to save money while offering high-quality products.


In this fast-paced environment, franchisees benefit from comprehensive support from Basecamp Franchising, the parent company. This includes ongoing training, help with site selection, grand opening planning, and even email marketing strategies. The total investment and startup costs are outlined in the franchise disclosure document, which details everything from liquid capital and net worth requirements to accounts receivable. As a franchise owner, you'll be part of an industry that caters to the needs of families looking to balance quality with affordability. The children's market is vast, with parents and families always seeking cost-effective ways to keep up with their rapidly growing kids. With Kid to Kid, you're not just opening a store; you're providing a community service by recycling gently used children's items, contributing to a more sustainable environment, and building relationships within your community. This franchise offers a unique opportunity to operate a business with a heart, where helping families save and providing a feel-good shopping experience are at the core of its success.

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