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Franchise Overview

Investment Range

$241,000 - $629,000

Net Worth Required

$500,000

Liquid Capital Required

$100,000

Franchise Fee

$35,000

Mason’s Famous Lobster Rolls Franchise

Mason's Famous Lobster Rolls presents a compelling franchise opportunity for several reasons. Firstly, its unique selling proposition lies in its focus on classic, New England lobster roll recipes, using sustainably sourced Maine lobster. This not only caters to the growing consumer demand for sustainable and quality seafood but also places the franchise in a niche market with relatively low competition. Additionally, the operation of a Mason's franchise is streamlined and simple, requiring no prior restaurant experience, making it accessible for new entrepreneurs. The franchise boasts a high-profit potential due to the premium nature of lobster rolls and relatively low operational costs, a benefit stemming from simplified menu items and decor, which aligns with the laid-back style of New England lobster shacks. The fast-casual dining segment, where Mason's operates, is experiencing rapid growth, indicating a promising market trend. Furthermore, the franchise is backed by a strong and experienced management team, providing franchisees with substantial support and training. This combination of a unique market position, ease of operation, high-profit potential, and robust support system makes Mason's Famous Lobster Rolls an attractive franchise investment.

Mason’s Famous Lobster Rolls

About Mason’s Famous Lobster Rolls

The journey of Mason's Famous Lobster Rolls began with a simple yet ambitious vision: to bring the authentic Maine lobster roll experience to a wider audience. Founded by Dan Beck, Mason's emerged from the quaint streets of Annapolis, Maryland, a city known for its rich maritime history and culinary diversity. Beck, leveraging his extensive background in the seafood industry and a deep understanding of what makes a lobster roll not just good but memorable, embarked on this venture with a commitment to quality and authenticity. His business model centered around the concept of fast casual dining, striking a balance between the convenience of counter service and the quality of full service restaurants. Mason's Famous Lobster Rolls quickly gained popularity for its delicious lobster rolls, serving up a taste of New England with every bite.


As the brand grew, Mason's started offering franchise opportunities, tapping into the growing trend of lobster roll shops across America. The franchise disclosure document outlined a financial model that was attractive to potential franchisees, with reasonable total investment and franchisee fees. This model was designed to make the franchise opportunity accessible, with a lower cash required entry point compared to many full service restaurant franchises. Mason's Famous Lobster Rolls stood out in the fast casual segment not just for its mouth-watering rolls filled with succulent Maine lobster but also for its simplicity and efficiency in operations. Rusty Kurtov, a key member of the experienced management team, played a significant role in streamlining these operations, ensuring franchisees could expect success and revenue without the complexity often associated with full service restaurants. Today, Mason's continues to expand, with locations in various states including South Carolina and Virginia, bringing its famous lobster rolls, along with a range of soups and salads, to an ever-growing number of satisfied customers.

Mason’s Famous Lobster Rolls Training & Support

When you become a franchisee of Mason's Famous Lobster Rolls, you're not just buying into a business; you're embracing a business model steeped in the flavorful tradition of authentic Maine lobster rolls, served in a fast-casual setting. Founded in Annapolis, MD, by Dan Beck, Mason's Famous Lobster Rolls began franchising with a vision to bring this exclusive province of New England flavor to a wider audience across America. New franchise owners can expect comprehensive training and support, designed to ensure success in this growing segment of the restaurant industry. The training encapsulates not just the nuances of creating famous lobster rolls but also delves into the operational and financial model of running a lobster roll shop. With the full backing of an experienced management team, including industry veterans like Beck and Rusty Kurtov, franchisees receive in-depth insights into the operations, from sourcing Maine lobster to mastering the art of the perfect roll.


Beyond the culinary aspects, Mason's Famous also places a strong emphasis on the business side of running a franchise. From understanding the franchise disclosure document to grasping the finer points of the financial model, new franchisees are guided every step of the way. This support extends to areas such as construction of the store, navigating the legalities of franchising, and managing the day-to-day operations of a fast-casual restaurant. The total investment, including franchisee fees, security deposits, and other costs, is made transparent from the start, allowing prospective franchisees to make an informed decision. Mason's also assists in areas such as site selection and marketing, ensuring that whether you're opening a franchise in Florida, South Carolina, or any other market, you're equipped to serve up not just lobster rolls, but success. Whether it's for lunch, dinner, or anything in between, Mason's Famous Lobster Rolls ensures that every franchise owner is prepared to offer customers an authentic taste of New England, paired with the simplicity and efficiency of a modern fast-casual business model.

Why Mason’s Famous Lobster Rolls

Considering a franchise investment in Mason's Famous Lobster Rolls is like tapping into a treasure trove of the seafood industry, especially the increasingly popular niche of lobster roll shops. What sets Mason's apart is its focus on serving authentic Maine lobster rolls in a fast casual setting, a concept that's been well-received since they began franchising. The unique business model, spearheaded by Dan Beck and backed by an experienced management team has proven successful in markets like Maryland, South Carolina, and Annapolis, MD. Mason's has redefined the lobster roll from being an exclusive province of full service restaurants to a more accessible delight for a wider range of customers.


What's attractive about this franchise opportunity is the comprehensive support system offered to franchisees, from detailed training to robust operations guidance. This support is crucial, especially for those new to the restaurant experience. The franchise disclosure document provides all the necessary details, including franchisee fees, the total investment needed, and insights into the financial model. Interestingly, the lobster roll market is a segment of the food industry where simplicity and flavor reign supreme. By investing in Mason's, franchisees join a growing brand that serves up not just food but an experience – from the classic Maine lobster roll at lunch to salads and soups for dinner. The fast-casual setting means no wait for a table like in full service restaurants, yet the food quality and customer experience are top-notch. This model has helped Mason's establish itself in various locations across America, including Florida and Virginia, demonstrating the brand's adaptability and potential for success in different markets.

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