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Franchise Overview

Investment Range

$214,000 - $457,000

Net Worth Required

$500,000

Liquid Capital Required

$100,000

Franchise Fee

$60,000

Pure Barre Franchise

Pure Barre is one of the largest franchised fitness brands with a strong national brand reputation. As a Pure Barre franchise owner, you would be joining an ever-expanding network of dedicated studio owners, contributing to the robust growth of the Pure Barre franchises across the nation. These include class fees from Pure Barre classic training and other classes, sales from premium activewear, and revenue from website traffic. The franchisor provides extensive support throughout the entire process, from initial training programs and ongoing sales training to site selection, general construction, and marketing support. Pure Barre continues to invest in its franchisees with an executive model that includes comprehensive training, consistent updates, and support from a seasoned corporate team. This, coupled with access to business management software, ensures your Pure Barre studio operates efficiently. Furthermore, with Pure Barre's focus on full-body workouts, most qualified instructors, and state-of-the-art music and technology enhancing the Pure Barre member experience, you can expect a passionate fan base and high gross sales. 

Pure Barre

About Pure Barre

The Pure Barre franchise is one of the largest franchised fitness brands globally and the most established barre brand in the boutique fitness industry. It was founded in 2001 in the basement of a Birmingham, Michigan office building. From there, it has grown significantly over the years to encompass hundreds of dedicated studio owners across the United States and Canada, owing much of its success to a completely scalable business model. The Pure Barre franchise cost includes an initial franchise fee, a technology fee, a brand development fund fee, and ongoing sales training, among other expenses such as the business management software fee. The franchise fee and these other costs provide franchise owners access to a comprehensive initial training program and ongoing support.


In the Pure Barre model, the franchise owner, often a dedicated studio owner, is offered extensive support during the initial operations and throughout the life of the business. This support includes site selection, general construction, marketing support, and an initial training program to ensure the franchise owner and their team - often including general managers and authorized instructors - are fully prepared to run the studio successfully. This support extends to the daily operations of each Pure Barre studio, ensuring that each location continues to deliver the high-quality full-body workouts the brand is known for. The franchise disclosure document details the expected startup costs, training fees, and estimated initial investment. It also outlines the renewal fee, relocation fee, and other quality control programs in place to maintain the high standard of Pure Barre classes. An exciting aspect of becoming a Pure Barre franchisee is the brand's ongoing commitment to innovation in classes and programming, ensuring a broad range of class options and keeping the workout experience fresh and challenging for clients.

Pure Barre Training & Support

Investing in a Pure Barre franchise presents a smart investment opportunity in the thriving boutique fitness industry. As one of the largest franchised fitness brands, Pure Barre provides robust support to new franchisees, right from the initial training program to ongoing sales training. Pure Barre franchisees are given extensive support in site selection, lease negotiation, and general construction of the barre space, reducing startup risks and leveraging development costs. The company's strong national brand and passionate fan base work together to drive client engagement and ensure studio success.


The initial franchise fee and estimated initial investment for a Pure Barre franchise vary based on several factors such as location, studio size, and other expenses. This includes the Pure Barre franchise cost, technology fee, brand development fund, training fees, and royalty fee. The franchise disclosure document provides detailed information about all the costs involved in owning a Pure Barre franchise. As a Pure Barre franchise owner, you can expect full support from the corporate team, whether it's in setting up the studio, marketing support, or selecting and training authorized instructors. This comprehensive training covers the entire process, including class choreography for Pure Barre Classic and other barre classes, personnel engagement, and leveraging national vendor relationships. The use of a business management software fee contributes to the efficient handling of daily operations, and ensures a seamless multi-channel sales process. All these aspects are geared towards empowering franchisees to run a successful and profitable franchise.

Why Pure Barre

Considering starting your own company in the fitness industry? A Pure Barre franchise might be the smart investment you're looking for. Pure Barre, as the largest barre brand, has a robust reputation, a passionate fan base, and a multi-channel sales process, which makes it one of the most established barre brands in the boutique fitness market. A Pure Barre franchise offers full-body workouts that target strength, agility, and flexibility, facilitated by qualified instructors. With consistent updates on class choreography and a mix of high intensity and low impact exercises, Pure Barre classes cater to a wide range of fitness levels.


Buying a Pure Barre franchise doesn't just mean you own a studio; you're joining an ever-expanding network of franchisees who are empowered by the strong national brand. Your initial investment includes the franchise fee, lease negotiation for your ideal site, and training related fees for your initial training program. Despite the startup costs, this is a low-cost entry into a growing demand market. As a Pure Barre franchise owner, you'll enjoy comprehensive, personalized support from the corporate team that includes site selection, general construction, marketing support, and ongoing sales training. Notably, you'll also get to leverage development costs with national vendor relationships. Owning a Pure Barre franchise is not just about running a business, but about creating a community, promoting wellness, and empowering clients

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