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Franchise Overview

Investment Range

$247,000 - $483,000

Net Worth Required

$500,000

Liquid Capital Required

$100,000

Franchise Fee

$60,000

Row House Franchise

Stepping into a Row House franchise owner's shoes, you become part of a leading boutique fitness brand, determining your own success within a simple, sustainable, and scalable business model that thrives in the most competitive markets. This proven concept offers efficient low impact workouts catering to all fitness levels, facilitated by highly qualified coaches in an environment centered on community. Our model is built on recurring revenue through membership fees, class packages, and retail sales, presenting a smart investment. As part of the Xponential Fitness family, your franchise benefits from extensive corporate support, including site selection, lease negotiation, interior design, and construction, as well as local marketing for a successful grand opening, all backed by national vendor relationships. With low cost entry, strong EBITDA margins, and competitive franchise fees, your Row House franchise emerges as an outstanding investment. The continued growth and evolution of our network ensure your business remains at the industry's forefront. In essence, becoming a Row House franchise owner signifies more than financial success; it's a chance to build a community, improve lives, and foster a synchronized rhythm of movement that extends beyond the studio walls.

Row House

About Row House

Row House, a leading boutique fitness brand, was established in New York City in 2014 with a mission to deliver a low-impact, high-energy full-body workout accessible to all fitness levels. The concept of Row House was born from the idea that rowing, a sustainable and lower-impact sport, could be transformed into an efficient, community-focused workout for individuals of all abilities. This franchise model provides a completely scalable business, allowing franchisees to determine their own success in their local markets.


The Row House franchise, part of the Xponential Fitness family which also includes popular wellness brands like Club Pilates, is a pioneer in the boutique fitness industry, demonstrating a proven concept in even the most competitive markets. The brand benefits from first mover advantage in the indoor rowing niche, attracting a broad range of members seeking great cardio and full-body workouts. Each Row House studio, inspired by the camaraderie and team mentality of the sport of rowing, fosters a unique member experience – all rowing at the same rhythm, in a dark room, to high-energy music. This is facilitated by the most qualified coaches, who receive extensive ongoing training from corporate headquarters to consistently update class programming and facilitate member growth.


The financials for starting a Row House franchise are attractive to potential franchisees, with a low cost entry and a recurring revenue model through class packages and retail sales. Startup costs are reduced by leveraging national vendor relationships for site selection, general construction, interior design, and even equipment procurement. Additionally, the Row House network receives extensive corporate support in the form of expert guidance for lease negotiation, opening procedures, and comprehensive training. Moreover, the Row House franchise agreement includes ongoing sales training and support, providing franchise owners with the tools they need to launch their studio successfully in their chosen markets.

Row House Training & Support

Row House is a leading boutique fitness brand, offering new franchisees a comprehensive training and support package. The concept behind Row House is simple and effective, providing efficient, low impact, full-body workouts that cater to any fitness level. As a Row House franchise owner, you join the Xponential Fitness family, an established network of wellness brands with decades of experience. You'll receive extensive ongoing training, expert guidance, and the full support of the Row House team. This support includes help with site selection, lease negotiation, and even assistance with hiring the most qualified coaches to ensure the delivery of high energy, full body workouts in your studio. This community-focused approach makes Row House stand out in the competitive markets of boutique fitness studios.


The Row House franchise model is a completely scalable business that capitalizes on the benefits of an indoor rowing routine, offering a lower impact workout option that reduces the risk of injury but still delivers a great cardio workout. This model allows for a low cost entry and a recurring revenue model through membership and class packages. Furthermore, franchisees leverage national vendor relationships to launch their studio successfully, which can be especially beneficial in competitive markets. By signing a franchise agreement, you gain access to resources and systems refined by Xponential Fitness and other successful brands like Club Pilates. The franchise model also ensures continued growth with an effective workout program that is constantly updated to facilitate member growth classes. With comprehensive training, extensive corporate support, and the chance to determine your own success, owning a Row House franchise becomes a smart investment in the fitness franchising industry.

Why Row House

Investing in a Row House franchise can be a smart decision for several reasons. As one of the leading boutique fitness brands, Row House has created a unique, efficient, low impact workout model that caters to a broad range of fitness levels. This high-energy, full-body workout takes place in a dark room, where everyone moves at the same rhythm, fostering a team mentality. The business model is completely scalable, and the brand has a network of national vendor relationships that franchisees can leverage to reduce development costs and launch their studio successfully.


The boutique fitness market is an exciting industry to be in. It is continually evolving, and with the rise of brands such as Row House and Club Pilates under the Xponential Fitness family, it's a sector enjoying increased consumer demand. A Row House franchise owner gets to determine their own success. You'll receive extensive ongoing training from the Row House team and gain access to proven business and class programming strategies. As a franchisee, you will enjoy the benefits of recurring revenue models, low cost entry compared to other similar franchises, and assistance with site selection, lease negotiation, and general construction from the brand. With a franchise model that is simple yet effective, it's clear why Row House has been successful even in the most competitive markets.


Remember, this investment isn't just about opening a door to a new business; it's about becoming part of a community. Row House is a community-focused approach to fitness, and this community established in New York City in 2014 extends to every Row House studio. From the moment you sign your franchise agreement, you'll be part of this exciting network, working alongside the most qualified coaches and the Row House corporate headquarters team to provide an exceptional member experience. So, if you're seeking to join a sustainable business with an extensive support system, and a mission to improve lives through fitness, a Row House franchise could be the right path for you.

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