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Franchise Overview

Investment Range

$102,000 - $147,000

Net Worth Required

$250,000

Liquid Capital Required

$100,000

Franchise Fee

$49,000

Sandler Franchise

Choosing to become a Sandler Franchise Owner positions you at the forefront of a rapidly growing business niche in sales and management training, a sector recognized by Entrepreneur Magazine as one of the hottest trends in franchising. The Sandler Training franchise, with its proven business model and a comprehensive training system developed over decades, focuses on creating lasting performance improvement in sales and management for businesses worldwide. From the initial training at Sandler to the ongoing marketing support and access to Sandler's global network, franchise owners are equipped with everything needed to succeed. This franchise opportunity allows for offering both public training and private sales and management training directly at the client's location, catering to a wide range of corporate training needs and supporting profitable multinational corporations. By joining Sandler, you tap into the prestige of a brand recognized among the top franchises, with the flexibility of a lifestyle business that enables you to create a significant difference in the professional lives of sales professionals and managers while achieving your entrepreneurial aspirations. 

Sandler

About Sandler

The Sandler Training Franchise, founded by David Sandler in 1967 and franchising since 1983, has established itself as a leader in sales and management training, embodying a distinctive style that has been refined and proven over decades. Operating from Owings Mills, Maryland, the franchise has grown exponentially, reaching numerous locations across the globe and creating a vast network of Sandler franchise owners who offer both public and private sales and management training services. This training franchise, under the leadership of CEO David Mattson, leverages a unique business model that emphasizes reinforcement training to create lasting performance improvement in sales professionals and managers alike. By providing initial training, ongoing coaching, a comprehensive learning management system, and robust marketing support, Sandler ensures its franchisees are well-equipped to deliver high-quality training sessions, thereby fostering a rapidly growing business niche in corporate training and executive coaching.


Sandler's franchise business model is designed to allow franchise owners to generate leads and expand their client base through offering public training in a public forum, and then deepen those relationships by offering private training at the client's location. This approach not only helps in providing loyal clients and business referrals but also positions franchise owners to take on a business consulting role, further expanding their services and revenue streams. The franchise agreement includes access to Sandler's proven methodologies and training system, which are instrumental in helping businesses and individuals achieve success in sales and management. With a focus on sales mastery, leadership development, and performance improvement, Sandler franchisees become integral parts of their local business communities, supporting profitable multinational corporations and small businesses alike. This tremendous opportunity for growth, backed by the support from the Sandler home office and the broader franchise network, offers franchise owners a lifestyle business with the flexibility to design their operation around their life goals, all while contributing to the development of effective sales and management trainers worldwide.

Sandler Training & Support

New Sandler franchisees embark on a comprehensive journey of learning and development, designed to equip them with the skills needed to excel in the domains of sales and management training. This journey begins at the Sandler corporate headquarters in Owings Mills, Maryland, where franchisees undergo an intensive 8-day initial training program. This foundational experience is tailored to instill an understanding of the Sandler selling system, a distinctive, non-traditional selling system that has been refined over decades. Beyond mastering the Sandler methods for sales and management, franchisees are also introduced to the broader aspects of running a training franchise, including business development, marketing support, and customer care. This initial immersion is crucial for setting up franchise owners for success, enabling them to create lasting performance improvement in their clients' organizations and to start offering both public and private sales and management training sessions right from their local office space or client's location.


Support for Sandler franchisees extends far beyond the initial training period, embodying a commitment to ongoing development and success. Franchisees gain access to a vast learning management system, Sandler Online, which houses thousands of resources, from training materials to proven methodologies for sales management and executive coaching. Additionally, they benefit from a dedicated personal business coach, marketing support to help generate leads and build the client base, and the opportunity to join a global network of sales and management trainers for knowledge sharing and mutual support. This ecosystem of support not only aids in the rapid growth of the franchise business but also ensures franchise owners can offer high-quality training services, from leadership development to sales mastery. The aim is to allow franchise owners to service and support profitable multinational corporations and local businesses alike, reinforcing the Sandler business model's capability to provide recurring revenue and foster business referrals. With the backing of a global network and the Sandler home office, franchisees are well-equipped to expand their businesses, take on a business consulting role, and contribute to the Sandler franchise's international reach and reputation as a leader in the training industry.

Why Sandler

Investing in a Sandler Training franchise offers a tremendous opportunity in a rapidly growing business niche of corporate training, especially in areas like management training, sales management, and executive coaching. The Sandler business model is designed around a core principle of reinforcement training, ensuring that franchise owners can provide lasting performance improvement for sales professionals and managers. By becoming a Sandler franchise owner, you're stepping into a proven system with decades of success behind it, including a robust initial training program at the Sandler corporate headquarters in Owings Mills, Maryland, and ongoing marketing support to help you generate leads and grow your business. This model not only caters to frontline salespeople and sales managers by offering public training but also allows franchise owners to service and support profitable multinational corporations with tailored private sales and management training sessions right at the client's location. The training franchise, renowned for its distinctive style and proven methodologies, also emphasizes the importance of creating loyal clients through exceptional customer care, thereby providing a solid growth engine for the business.


Moreover, the corporate training market is an ideal industry to be in due to its focus on delivering sales and management training services that are in constant demand. With businesses increasingly recognizing the need to invest in their employees to drive sales and improve leadership skills, Sandler Training franchisees are perfectly positioned to meet this demand. By offering a wide range of training services, including leadership development, business coaching, and specialized sales training, Sandler franchise owners have the ability to create a lifestyle business with the flexibility to control their schedule and the scale of their operations. The Sandler Training system, supported by a global network of training centers and an extensive learning management system, provides franchisees with the tools and resources to offer customized training solutions that address the unique needs of their clients. This approach not only helps businesses achieve significant performance improvement but also allows Sandler franchise owners to build a profitable and fulfilling business that makes a real difference in the lives of their clients and their organizations.

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