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Franchise Overview

Investment Range

$267,000 - $657,000

Net Worth Required

$500,000

Liquid Capital Required

$500,000

Franchise Fee

$30,000

Schmackary’s Franchise

Buying a Schmackary's franchise is like owning a slice of Broadway in your hometown, blending a zest for "Generation Y's answer to the old American bake shop" with the dazzle of NYC's theatre district. This wildly creative cookie company, founded by actor-turned-baker Zachary Schmahl, turns the classic cookie on its head with adventurous twists on beloved flavors like caramel apple crisp and maple bacon, consistently earning rave reviews from Broadway stars and NY's rousing arts community. Schmackary's has not only become the "Official Cookie of Broadway" but also the undisputed favorite among locals and tourists alike, featured across major media outlets and high-profile award lists. With its streamlined operations, multiple revenue streams, and low startup costs, Schmackary's offers franchisees the opportunity to capitalize on the bakery's exceptional unit economics. Since its inception in a small studio apartment, Schmackary's has expanded beyond its Broadway roots to bring the hottest ticket in town to cookie lovers nationwide, ensuring franchisees join a brand with a proven track record of success and a vibrant future​.

Schmackary’s

About Schmackary’s

Schmackary’s, a name synonymous with innovative and delightful treats, emerged from the dreams of Zachary Schmahl, a Nebraska native who relocated to the Big Apple with aspirations of Broadway fame. Instead, he found his calling in the kitchen of his small studio apartment, concocting wildly creative cookies like the now-famous caramel apple crisp and maple bacon, which quickly captivated the taste buds of New York City’s rousing arts community. His bakery, taking center stage in NYC's Theatre District, transformed from a side hustle to a full-time production, becoming an overnight sensation and earning rave reviews from Broadway stars and theatergoers alike. This fusion of classic American bake shop charm with an adventurous twist, coupled with the strategic location, ensured Schmackary’s became the beloved baked good of the Broadway community and a staple in NYC's eclectic culinary scene.


As Schmackary’s grew, it maintained its core ethos of freshness and innovation while expanding its reach. The "cookie code" Zachary cracked led to the creation of a franchise model that has since spread across the country, bringing a bite of Broadway to cities far and wide. With low startup costs, streamlined operations, and multiple revenue streams from its robust delivery business, Schmackary's offers franchisees a slice of its exceptional unit economics. The bakery's success is powered by a blend of fresh flavors and a business model that maximizes sales per square foot with minimal labor, making it the hottest ticket for prospective franchisees looking to invest in a world-famous brand. Embracing Schmackary's franchise advantages means joining a family of passionate entrepreneurs who continue to push the boundaries of the classic cookie, solidifying its status as the country's most in-demand cookie company.

Schmackary’s Training & Support

Schmackary’s offers an extensive training and support program that embodies the spirit of an old American bake shop, adapted for modern tastes and business models. Franchisees receive a comprehensive training package, which includes both online courses and hands-on sessions, designed to impart the knowledge and skills needed to operate a successful cookie franchise in the heart of NYC's Theatre District and beyond. This preparation covers everything from the production of wildly creative cookies like caramel apple crisp and maple bacon, which have earned critical acclaim, to mastering the streamlined operations necessary for handling multiple revenue streams such as Schmackary's thriving delivery business. By embracing the core values and inventive spirit of the brand, franchisees are well-equipped to bring the beloved baked good of the NY's rousing arts community to their local areas, turning the actor turned baker's dream into their own success story.


Further enhancing their franchise advantages, Schmackary’s ensures ongoing support to help new franchisees navigate the challenges of maintaining high-profile locations in places like New York City, where the brand has become an undisputed favorite. The support extends to marketing strategies that leverage Schmackary’s status as the official cookie of Broadway, featured in the biggest television shows and high-profile award lists. The franchise team assists with everything from setting up the store logo in new venues to engaging with the Broadway stars clamoring for a bite of Schmackary's incredible cookies. This hands-on approach not only helps maintain the bakery's buzziest brand reputation but also ensures franchisees can maximize their investment with Schmackary's exceptional unit economics, benefiting from low startup costs and minimal labor while making the most of the multiple revenue streams.

Why Schmackary’s

If you're considering stepping into the franchise world with a splash of creative flair and a dash of Broadway glamour, Schmackary's might just be the spotlight opportunity you've been searching for. Imagine owning a slice of the Big Apple right in your hometown—Schmackary's, a beloved bake shop offers this dream. This isn't just any cookie shop; it's a journey from a small studio apartment where wildly creative cookies like maple bacon first captured the hearts of broadway stars clamoring and rousing arts community. Zachary Schmahl, the actor turned baker, cracked the "cookie code," transforming his side hustle into a full-time production that quickly became the hottest ticket in town. With its classic cookies receiving an adventurous twist, Schmackary's has earned critical acclaim and the title of "Official Cookie of Broadway," making it an undisputed favorite and a buzzworthy brand across major media outlets.


Investing in Schmackary's is not just about selling cookies; it's about bringing a piece of Broadway and a beloved baked good to your corner of the world. The dessert market is thriving, and as the demand for unique and high-quality treats rises, Schmackary's stands out with its exceptional unit economics and multiple revenue streams, including a booming delivery business. With low startup costs, minimal labor, and streamlined operations, franchisees can get their bakery cranking out incredible cookies in no time. Plus, the franchise supports you every step of the way, from training to opening day. The brand's commitment to freshness, coupled with its strong foothold in the last decade's dessert scene, makes owning a Schmackary's franchise a promising and profitable venture. Whether it's caramel apple or buckeye moonpie, every bite sold at your shop continues to solidify Schmackary's status as the country's most in-demand cookie company, giving franchisees a taste of success in a flourishing industry.

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