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Franchise Overview

Investment Range

$301,000 - $368,000

Net Worth Required

$500,000

Liquid Capital Required

$75,000

Franchise Fee

$39,000

Zen Massage Franchise

The Zen Massage franchise offers an appealing investment for those interested in the wellness industry, providing a "friendlier alternative" in the professional massage and skin care market. With over 80% of their clientele previously patronizing contract and membership fee-based establishments, Zen Massage prides itself on attracting customers with its no-contract and no-membership fee approach. Franchisees benefit from comprehensive support including site selection, center design, extensive training, operational and marketing support, and access to proprietary business software. The royalty fee is 5% of gross sales, and there's an advertising fee of 2% of gross sales​​. The Zen Massage franchise is described as quickly ramping up, recession-resistant, and a compelling alternative to more expensive spa services. It provides a low investment opportunity in a fast-growing industry, emphasizing the increasing consumer and medical community recognition of the benefits of therapeutic massage. The industry itself spends between $6 and $11 billion annually on visits to massage therapists, growing at a rate of 20% each year​

Zen Massage

About Zen Massage

The Zen Massage franchise, founded with a vision to demystify and democratize professional massage and skin care, has carved a niche for itself in the wellness industry. Its inception was driven by a desire to offer an alternative to the conventional spa experience, characterized by expensive memberships and lengthy contracts. By introducing a concept refreshing in its simplicity—high-quality therapies at everyday low prices, without the burden of contracts or membership fees—Zen Massage quickly distinguished itself. The franchise's founder, Keith Larson, leveraged his deep understanding of the market to create a model that resonates with both consumers and therapists. Operating from locations with a relatively small footprint, such as Kansas City, Zen Massage centers provide a range of services from sports massage to skin care, making professional massage accessible as part of regular health practices. The emphasis on training administrative personnel and therapists ensures that each Zen Massage center franchisee can deliver the 'Zen escape' experience, reinforcing the franchise's commitment to quality and customer satisfaction.


Zen Massage Franchising has expanded its reach by adopting a franchise model that offers extensive franchisee support, from site selection and design of the center to operational guidance and marketing. This model has attracted many to become Zen Massage franchisees, drawn by the promise of being part of a growing industry without the typical barriers to entry found in the spa industry. The franchise fee is positioned to be fair, aiming to foster a positive relationship between the franchisor and the franchisees. With a focus on creating a unique, relaxing experience for clients—encapsulated in the tagline "Close your eyes and count to Zen"—the franchise has seen a steady increase in consumer and medical community recognition. The training provided to franchisees and their staff, including massage therapists and estheticians, equips them with the tools and knowledge to offer a range of high-quality services, from massage to facial treatments, thus ensuring the business operates efficiently and profitably. Zen Massage's approach of eliminating the intimidation and cost barriers associated with traditional spas, paired with its robust franchisee support system, underscores its success and the growing footprint in cities like Cornelius, NC, and beyond.

Zen Massage Training & Support

New Zen Massage franchisees embark on a comprehensive journey designed to prepare them for success in the competitive spa industry, with a particular focus on providing high-quality therapies in massage and skin care at everyday low prices. This extensive training and support system sets Zen Massage apart, making the franchise a refreshing concept in the wellness market. From the outset, franchisees receive detailed guidance on selecting the perfect location for their Zen Massage Center, ensuring a relatively small footprint that maximizes efficiency while minimizing overhead costs. Training encompasses everything from operational best practices to sophisticated marketing strategies, aimed at effectively promoting the Zen Escape experience without the need for contracts or membership fees. This approach not only appeals to consumers increasingly turning to massage therapy as a regular health practice but also to massage therapists seeking a supportive environment free from the pressures of expensive spas.


Beyond the initial site selection and setup, the Zen Massage franchising team provides ongoing support to ensure each Zen Massage center franchisee can recruit staff effectively, including massage therapists and administrative personnel. This support extends to comprehensive training in administrative duties, helping franchisees create a welcoming reception area that promises relaxation and rejuvenation at retail prices far more accessible than those typically found in the spa industry. With a strong emphasis on building a positive relationship with both clients and employees, Zen Massage franchisees learn to operate their centers with a focus on the benefits of professional massage, such as sports massage, which doctors and consumers are increasingly recognizing as beneficial. Keith Larson, CEO of Zen Massage Franchising, Incorporated, is particularly keen on fostering a culture of success among franchisees, offering direct access to tools and resources that facilitate hiring, media planning, and financial management, including options for financing. This level of support ensures that franchisees can offer a range of services—from facial treatments to specialized massage therapies—without the burden of carrying extensive inventory, making the Zen Massage franchise a unique and appealing option for entrepreneurs in Kansas City and beyond, looking to invest in a health and wellness business with strong market potential and a commitment to making professional massage therapy accessible to more people at an affordable price.

Why Zen Massage

Investing in a Zen Massage franchise could be a smart move for several reasons. First off, the massage market is booming, and more people are incorporating massage therapy into their regular health practices. Zen Massage stands out in this industry for its high quality therapies and focus on creating a relaxing "Zen escape" for clients. With locations all over, including Cornelius, NC, Zen Massage centers offer a unique concept refreshing from expensive spas. They maintain everyday low prices, making professional massage therapy accessible to a wider range of consumers. Additionally, Zen Massage franchisees receive extensive support from the franchisor, including training for administrative personnel, assistance in recruiting staff, and ongoing guidance in operating the franchise. The relatively small footprint of Zen Massage centers means lower overhead costs, while still offering a full range of services including massage therapy, skin care, and facial treatments.


Furthermore, Zen Massage franchisees benefit from the growing demand for massage services, with consumers increasingly turning to massage therapists for relief from stress, muscle tension, and other health issues. The franchise model also allows for flexible operation, with part-time employees often able to cover reception and administrative duties. By charging membership fees or offering contracts for regular visits, Zen Massage centers can create a steady stream of revenue while providing customers with incentives to return. The CEO, Keith Larson, has incorporated a positive relationship with franchisees, providing the tools and support necessary for their success. With access to a network of established franchisees, as well as assistance from the franchisee support team, those looking to invest in a Zen Massage franchise can enjoy the benefits of being part of a growing and successful business in the lucrative spa industry.

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