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Cilantro Taco Grill: The Essence of Authentic Mexican Cuisine and Franchising Success

In the heart of the Stone Park neighborhood, a culinary revolution began with the opening of the first Cilantro Taco Grill. Founded by Don Javi Morfin, this fast casual restaurant has not only brought authentic Mexican flavors under one roof but also ignited an entrepreneurial spirit in the competitive Chicagoland market.

The Birth of a Brand

It all started in a modest 1000 square foot space where Don Javi, inspired by his Jaliscan roots and his father’s enduring culinary legacy, decided to bring the treasured flavors of his family’s recipes to a broader audience. The first restaurant, a beacon of authentic Mexican cuisine, quickly became a local favorite, renowned for its Cilantro Famous House Salsa and freshly made tortillas from the Cilantro Tortilla Factory.

Mission and Vision

Cilantro Taco Grill's mission is simple yet profound: to provide customers with an authentic taste of Mexico, reminiscent of a Jaliscan taqueria. The restaurant prides itself on using fresh ingredients and traditional spices, which are evident in every dish served. From tacos to burritos, the authenticity and dedication to culinary arts shine through.

Franchising Journey

Recognizing the demand and love for authentic Mexican food, Cilantro Taco Grill embraced franchise development. Each Cilantro Taco Grill location is more than just a restaurant; it's an opportunity for franchisees to join a thriving community that values quality, authenticity, and a tireless work ethic.

Cultural and Economic Impact

As a fast casual Mexican concept, Cilantro Taco Grill has not only provided an inviting atmosphere for families and food lovers but has also created numerous jobs, contributing significantly to the local economy. The franchise model has proven scalable, allowing multiple revenue streams through dine-in, takeout, and catering services.

Innovation and Adaptation

Adapting to modern needs, Cilantro Taco Grill locations are equipped with digital menu boards and offer a variety of seating options, from cozy indoor areas to vibrant outdoor patios. The welcoming spirit of the staff, coupled with the vibrant décor, mirrors the warmth of Mexican hospitality.

Looking Forward

With each new Cilantro Taco Grill that opens, the legacy of Don Javi and his ancestors' recipes continues to grow. The franchise is dedicated to continuing this growth, with plans to expand further and bring Cilantro Taco Grill to new communities across the USA.


Cilantro Taco Grill stands as a testament to the American dream, a story of family, flavors, and the pursuit of happiness through sharing one’s heritage. It remains a beacon of entrepreneurial tenacity and a culinary delight for those seeking a true taste of Mexico in the American landscape.

Cilantro Taco Grill is more than just a restaurant; it's a symbol of cultural pride and entrepreneurial success, bringing authentic Mexican flavors to the forefront of the American dining scene.


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