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The Surprising Shift: Why More White Collar Employees are Opting for Franchising

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In the unpredictable post-pandemic economic landscape, the labor market has seen a myriad of shifts. Notably, more white collar employees turned franchisees, marking a significant change in the professional aspirations of the American workforce. But what’s driving this unexpected move?

A Volatile Tech Sector

The tech sector, once considered the epitome of innovation and job security, has experienced a roller coaster of ups and downs in the past year. From supply chains disruptions affecting the production and distribution of essential tech goods, to increased demand for more technology solutions amidst remote working, the tech industry's unpredictability has shaken the confidence of many.

Layoffs and the Job Market

Layoffs have been rampant across various sectors. Companies, especially those in the tech industry, announced cuts affecting thousands of jobs. This abrupt downturn, worse than pre-pandemic levels, has left many white collar workers seeking alternative employment avenues.

Recent surveys highlighted the job market's difficulties. A survey by Morgan Stanley indicated a decrease in hiring in the tech and finance sectors in the past half year, contributing to the increasing unemployment rates. As companies pivoted, so did their employees. White collar workers, especially those from the tech and finance industries, began to see franchises as viable businesses to invest in.

The Attraction of Franchises

Franchises offer several benefits. These businesses come with established marketing strategies, an existing customer base, and often, comprehensive education and training for franchisees. In recent months, many employees who faced layoffs have leveraged their severance packages, savings, and low interest rates – thanks to Federal Reserve's policies – to invest in franchises.

William Lee, the chief economist at the Milken Institute, remarked on this trend. "The appeal is evident. In times of recession, starting a business from scratch can be risky. Franchises offer a middle ground, a tested model to adapt and build upon. It's not surprising to see more white collar employees moving this way, especially with the uncertainty surrounding many industries."

The Ripple Effects on the Labor Force

The labor force, which has seen significant layoffs in corporate America, has had to adapt to these trends. Hiring in sectors such as hospitality and leisure has plummeted, but franchising, especially in the service and education sectors, has seen an uptick. With more technology solutions being integrated into every sector, even traditional franchises are seeing a tech revamp.

Inflation, however, remains a concern. With costs of goods and services rising, companies are grappling with balancing wages, hiring, and operational costs. But for many white collar workers, the perceived control over running a franchise, even amidst these challenges, appears more attractive than navigating the turbulent waters of the job market.

Economic Outlook

The economy, while recovering from the pandemic-induced recession, still teeters on the precipice. The Federal Reserve, while monitoring inflation, has been cautiously optimistic. Their chief economist pointed to resilient sectors like franchising as bright spots in the downturn.

Yet, the future remains uncertain. With more technology integrations happening on a regular basis, sectors are evolving rapidly. Knowledge workers, or those in specialized positions, are finding their expertise invaluable in the franchise realm. From tech-savvy marketing strategies to integrating technology in day-to-day operations, their skills are in demand.

The media, closely watching these trends, has highlighted stories of former managers in the tech sector, now proud franchise owners, who have seamlessly transitioned their skills. The Milken Institute, in another recent survey, suggested that this trend might not just be a short-term blip. With the changes in the economy, employment trends, and the increasing allure of having a direct stake in a business, white collar workers' pivot to franchising might be a lasting change.


As the economy struggles to return to its pre-pandemic levels of stability and growth, white collar workers are demonstrating their adaptability. Companies, workers, and even institutions like the Federal Reserve are all adjusting their strategies. The trend of turning to franchising isn't just about employment but reflects a broader shift in professional aspirations, perceptions of job security, and confidence in carving out one's path amidst uncertainties. Only time will reveal the long-term impacts on the labor market, but for now, franchising seems to be a beacon of hope for many.

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