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The Sweet Success of Schmackary's: From Broadway to Bakeshops Across America


A Taste of Broadway in Every Bite

Schmackary's, the brainchild of founder Zachary Schmahl, has transformed from a quaint cookie venture in a small studio apartment in NYC's theatre district to a national sensation synonymous with Broadway itself. Dubbed "The Official Cookie of Broadway," Schmackary's has found its niche within NY's rousing arts community, becoming the undisputed favorite among Broadway stars and theatre enthusiasts alike. It's not just a bakery; it's a piece of the Big Apple, delivering a taste of showbiz with every batch of wildly creative cookies.

A Dream Turned Reality

The story of Schmackary's reads like a classic Broadway play—Zachary, an actor turned baker, turned his side hustle of baking cookies into a full-time production, taking center stage not on the theatrical platforms he originally dreamt of but in the culinary spotlight of New York City. His dreams materialized in the form of beloved baked goods, earning rave reviews from the corner of Broadway to media outlets across the country.

An Adventurous Culinary Twist

At Schmackary's, the classic American bake shop gets a makeover with Generation Y's zest for innovation and adventure. Flavors like caramel apple crisp and maple bacon showcase Schmackary's commitment to pushing the comfort zone of traditional cookies. These adventurous twists have not only captivated locals but have also drawn Broadway stars and tourists, all clamoring for a taste of Schmackary's unique offerings.

Broadway's Beloved Brand

Schmackary's has solidified its status as an in-demand cookie company over the last decade. Featured in high-profile award lists and the biggest television shows, from "The Tony Awards" to "Good Morning America," Schmackary's is more than just a cookie shop; it's a brand that carries the fresh, innovative spirit of Broadway wherever it goes.

Franchising the Dream

With low startup costs and streamlined operations, Schmackary's offers prospective franchisees the opportunity to bring a slice of Broadway to their hometowns. The franchise model is built on minimal labor and multiple revenue streams, including a booming delivery business and a strong coffee program, allowing franchisees to benefit from Schmackary's exceptional unit economics.

The Franchise Opportunity

For those looking to invest, Schmackary's provides a unique opportunity to enter a market hungry for innovative options. With the U.S. cookie market valued at over $11 billion, franchisees are given the chance to tap into this lucrative industry with a world-famous brand known for its quality and creativity. The franchise package includes hands-on corporate support and training, ensuring that each franchisee is well-prepared to meet the demands of a bustling business environment.

A Cultural Phenomenon

Schmackary's isn't just selling cookies; it's selling an experience. Each bite offers a taste of NYC, a touch of Broadway glamour, and a dash of American tradition with an adventurous twist. It's a cultural phenomenon that has grown beyond its Broadway borders to reach cookie lovers across the country, making it not just the hottest ticket in town but a beloved part of America's culinary landscape.


In conclusion, Schmackary's continues to dazzle, from its humble beginnings in Zachary Schmahl's apartment to its current status as a cornerstone of New York City's and America's bakery scene. For those dreaming of owning a part of this success story, Schmackary's franchise is a promising avenue, combining the allure of Broadway with the robust appeal of a time-tested American bake shop.




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